July 16, 2009
Issey Miyake's "Pleats Please" gets a Sushi high-fashion makeover in these savory print ads. These ads took a totally different approach than the traditional clothing ads, they are using a sushi motif. They are showing the texture of the cloth while remaining faithful to the shape of sushi. Watching them one can feel the delicateness of the Sushi because of the quality of the clothes.
These ads are created by Taku Satoh Design Office(佐藤卓デザイン事務所).